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World Junior A Challenge shaping up for 2018

An event that will bring Junior A hockeys best to the Lakeland is starting to take shape. Robb Hunter is Chair for the World Junior A Challenge planning committee, he says having hosted the event in 2016 is a huge bonus when it comes to planning.

“You find best practices and having a chance to do this event again, I think we’re better prepared this time. Part of that was making some new committee roles which we’ve been able to fill and everybody is working real hard to make sure this event comes together for December of 2018.”

Hunter knows that it won’t just be hockey that’s showcased during the tournament. He says the community will be on full display and what it has to offer.

“We handed out over 300 scout accreditations (in 2016) to the National Hockey League for the scouts to come. These are folks that stay in our hotels, eat in our restaurants, shop on our main streets and really bring money from outside this community to inside of it.”

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The committee says last year saw about $2 million in economic bonus from the tournament. Hunter says the next step is finding sponsors for the tournament, including talking with those that helped make the 2016 edition happen.

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